Newsletter
Goooood afternoon marketing friends. I hope everyone had a great weekend. Roxanne and Ben (our 5 yo son) pampered me yesterday (Fathers Day). I ate way too much bbq and cake. It was glorious. Last week we were chatting a bit about Facebook Ads and I wanted to share my overarching Facebook Advertising principles before
Newsletter
Hello hello my marketing friends! To continue from yesterdays blog post, today I’m going to showing you to take the ideas we generated, brainstorm new content ideas, create an article outline and write finalized article, ready for publishing! And we’re going to do all of that in less than 10 minutes. Pretty neat huh!?P.S. This is
Newsletter
In this short video I explain how to use one of my favourite ChatGPT prompts. I call this the “Master Key Prompt because it allows you to create *ANY* other prompt you could ever need for any part of your business or personal life. It’s fast. It’s easy. And it’s FREE! With this you’ll likely
Newsletter
Email marketing hasn’t really changed a whole lot in the past 20 years. The idea was simple. You attract a bunch of subscribers, share cool, interesting content with them, and send out the occasional promotion. They were happy that they got cool content and you were happy that you got sales. It was win-win. But
Articles
I’ve been spending a lot of time lately looking for ways to simplify my Direct Marketing business. Not just for myself, but for clients and co-workers as well. Our industry as a whole has gotten unnecessarily complicated and it’s driven us to the point of analysis paralysis. I see it every day. Rather than moving
Articles, Newsletter
Online advertising as we know it is about to change forever. I know you’ve probably heard dramatic headlines like that before but in this case, it’s the literal truth. And if you’re an advertiser, a publisher, or an affiliate marketer than 2021 may dramatically change how you run your business. So what’s going on? What’s
Articles
In one of my previous posts I mentioned a really great tool called lucky orange. Well lately I’ve been using it a lot to observe interactions that visitors are having with my sales funnels. And one of the things that I’ve noticed that has been incredibly consistent across the board is how important it is
Articles
I’ve been burned again. You figure after doing this line of work for over a decade that I’d learn, but nope. And I guarantee every single person reading this is going to make the exact same mistake I just made at least once. So if this short little article can help you avoid some frustrations
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