Newsletter

Goooood afternoon marketing friends. I hope everyone had a great weekend. Roxanne and Ben (our 5 yo son) pampered me yesterday (Fathers Day). I ate way too much bbq and cake. It was glorious. Last week we were chatting a bit about Facebook Ads and I wanted to share my overarching Facebook Advertising principles before

Read More

Newsletter

Hello hello my marketing friends! To continue from yesterdays blog post, today I’m going to showing you to take the ideas we generated, brainstorm new content ideas, create an article outline and write finalized article, ready for publishing! And we’re going to do all of that in less than 10 minutes. Pretty neat huh!?P.S. This is

Read More

Newsletter

In this short video I explain how to use one of my favourite ChatGPT prompts. I call this the “Master Key Prompt because it allows you to create *ANY* other prompt you could ever need for any part of your business or personal life. It’s fast. It’s easy. And it’s FREE! With this you’ll likely

Read More

Newsletter

Imagine for a second the following scenario… You just woke up. You walk down to your kitchen and make a cup of coffee. And that’s when you notice it… Dozens of PayPal & Stripe notifications. $10 here. $5 there. $20 from another customer. All adding up to $345 before you’ve even made your coffee.  You’ve made more in the

Read More

Newsletter

I couldn’t believe it. Just a couple of short months before I discovered this I was struggling to pay the rent. And there I was looking at over $100,000 in recurring revenue sitting in front of me. All from a simple marketing campaign I stumbled onto. I had no experience. I had no clue what

Read More

Newsletter

Email marketing hasn’t really changed a whole lot in the past 20 years. The idea was simple. You attract a bunch of subscribers, share cool, interesting content with them, and send out the occasional promotion. They were happy that they got cool content and you were happy that you got sales. It was win-win. But

Read More

Articles

I’ve been spending a lot of time lately looking for ways to simplify my Direct Marketing business. Not just for myself, but for clients and co-workers as well. Our industry as a whole has gotten unnecessarily complicated and it’s driven us to the point of analysis paralysis. I see it every day. Rather than moving

Read More

Articles, Newsletter

Online advertising as we know it is about to change forever. I know you’ve probably heard dramatic headlines like that before but in this case, it’s the literal truth. And if you’re an advertiser, a publisher, or an affiliate marketer than 2021 may dramatically change how you run your business. So what’s going on? What’s

Read More